Candy-Coated Popcorn, Peanuts, and a Prize

Judy ProtasRecognize the woman in the photo? No? Well, her name is Judy Protas and she is both 91 years young and the happiest person you would ever want to meet.

I had the good fortune of talking with Judy awhile back for a book I’m working on. And I just couldn’t get over her unabiding sense of mirth. She simply radiates joy and laughter, with a special gift for noticing and celebrating the hidden child in us all. So is it any wonder that Judy, a big-time advertising copywriter during the Mad Men-era of the 1960s, wrote the famous Crackerjack TV commercial jingle? You know the one:

Whadda you want
When you gotta eat somethin’
And it’s gotta be sweet
And it’s gotta be a lot
And you gotta have it now

Whadda you want…

Lip-smackin’, whip-crackin’, paddy- whackin’, knickin’-knackin’, silver-rackin’, scoundrel-whackin’, cracker-jackin’

Candy-coated popcorn, peanuts, and a prize
That’s what you get in Crackerjack

So, move over Don Draper and Peggy Olson—-Judy Protas is the real deal. And on behalf of the ever-present kid in me, I say “thank you!”


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